• Sun. Apr 21st, 2024

CMG Unveils Technology Highlights of its Spring Festival Gala


Feb 9, 2024

BEIJING, February 6th (CGTN French) – The Spring Festival Gala, also known as “Chunwan,” has been broadcast live every year since 1983. It is considered a major cultural symbol of traditional celebrations of the Lunar New Year in China. This year, the event will be broadcast on February 9, the eve of the Chinese New Year.

The 2024 Spring Festival Gala of China Media Group (CMG) is an important platform to promote the integrated innovation of “ideas + art + technology” and a “New Year’s Eve dinner” with immersive audio-visual enjoyment and sense of technology for the public.

This year’s gala innovatively introduces the virtual film production (VP) mode, creating an ultra-high-definition ER (extended reality) production system + VP physical and virtual fusion. Using new filming techniques such as dynamic storyboarding and connections among virtual and physical light and shadow, the system will transform the studio into a beautiful and realistic virtual and physical space.

                                                  Rehearsal sessions for the Spring Festival Gala

For the first time, an immersive stage interaction system was deployed in the gala studio, which can collect all aspects of the actors’ movements in ultra-high definition, capture the wonderful moments of the programs, and provide the audience with visual perception unified thanks to AI production and real-time artificial rendering. The studio is equipped with hundreds of LED screens and an ultra-high definition video management and control system developed by the company itself. They allow for smooth transitions among scenes during the gala. The studio also has a total of 1,462 stage lights, which is an all-time record.

The gala will be broadcast on more than 100 ultra-high definition outdoor screens in more than 100 Chinese cities and more than 3,000 public screens in 34 countries on six continents. CGTN’s English, Spanish, French, Arabic and Russian channels, as well as new media platforms in 68 languages, will broadcast the gala worldwide, with more than 1,500 media outlets in more than 200 countries and regions.