BUJUMBURA November 9th (ABP) – BRARUDI has just put a new drink “Primus Black” on the local market, we learned on Saturday, November 5 during a press briefing.
According to Dorine Gateka, Marketing Manager at BRARUDI, bringing this new product to market responds to the complaints of consumers who have asked for a drink that is very different from others currently on the market, in terms of flavor.
Initially, that drink will be marketed in Bujumbura, its marketing will be extended throughout the territory at the beginning of 2023, said Mrs. Gateka. She also clarified that this drink does not replace the “Bajou” drink, indicating that consumers will always be able to obtain it on the local market.
“The quantities of ‘Primus Black’ that BRARUDI will produce will depend on the enthusiasm of consumers.